Seminars are currently offered in three areas: AdWords, Analytics, and Website Optimizer. AdWords Seminars are designed to teach you how to manage your AdWords account more effectively by covering topics from best practices on account setup to bidding and campaign management strategies. Analytics Seminars will help you better leverage the insights found in your Analytics report by covering topics such as setup tips, best practices, and analysis techniques. The Website Optimizer Seminar will show you how to turn more of your website's visitors into customers by teaching you how to use Google Website Optimizer to run landing page experiments.
Seminar leaders will use in-depth course materials, hands-on exercises and valuable tips from their years of managing AdWords and Analytics accounts as well as managing landing pages to teach you how to achieve your goals.
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